Our brightest and widest range of OLED colors ever
Discover the next dimension in entertainment with our breakthrough QD-OLED panel and ingenious, multi-purpose Dual Style design. See the world come vividly to life with unprecedented color and pure black contrast, powered by Cognitive Processor XR™.
Discover the A95K with an expert
2022 King of TV® awarded to BRAVIA XR A95K OLED TV 28
Next generation picture and sound with Cognitive Intelligence
Sony added it s own special sauce to make QD OLED even better.
Our widest palette of colors, natural and bright
CES® 2022 Innovation Awards Honoree, award to XR-65A95K MASTER Series 65" TV 21